Considering how the world of
business has changed over the last decade, there are tools becoming more
popular every day that you can use to get ahead in the business world. One of these
is LinkedIn. So how can you Oliver Rawlings readers use LinkedIn to get ahead
in the modern world?
The world of business is not what
it used to be. Once upon a time if you wanted to cut a business deal you would
go to a trendy bar in the west end. If you wanted to get a job you would scroll
the wanted ads in the local newspapers and if you wanted to make contacts you
would go through a friend of a friend.
The internet, particularly social
media, has changed all this. The internet allow for a greater flow of
information than ever before. With the internet you can make a contact in
seconds and maintain that contact without ever having to meet face to face
(unless you have a video chat on Skype).
This means that the world of
business and employment has changed as well. For example if you’re looking for
a new job you don’t go to the local newspaper, you go to a job site such as
Reed or Indeed. These actually allow greater scope for job opportunities as
they allow you to apply for a job anywhere in the world.
This is where social media comes
in. Social media really is a wonderful way to make connections anywhere across
the world. It’s a versatile medium that allows you to hone in on who you want
to talk to and make that connection in seconds.
So it makes sense that you would
use social media to post job applications and make business connections. Yet
certain social networking sites have different uses. This is why you should be
using LinkedIn.
LinkedIn is the professional’s
social networking site. It’s where employers are often now posting job
opportunities and it is specifically tailored to be used like a CV. You can
post your personal information along with any professional experience you have
because the features of LinkedIn are designed to allow you to do so.
However it goes much further than
this. LinkedIn also has a number of communities and groups that you can join
.The great thing about these is that they are geared towards professional
industries. This means that you can talk to other professionals, whereas
something like Facebook is catered more to socialising with friends.
LinkedIn is the professional
social networking site. If you’re looking to get ahead professionally in
today’s world, you should be setting up a LinkedIn account the minute you finish
reading this sentence.
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