Black Friday Madness Hits British Shores

Anyone who reads the Oliver Rawlings Blog knows that I find modern culture fascinating; some of the things that people do in the modern world defy belief and they make fascinating subjects to debate and analyse.

That’s why the American concept of Black Friday has fascinated me for years. For those of you out there who’ve ever watched an American Thanksgiving special, you’ll know what Black Friday is.  It’s the day after Thanksgiving where American stores put on the craziest, most aggressive of discounts in order to draw in the American shopping public. It always works; after all American’s love a good bargain. It’s basically a day in the year where American companies find new ways to sell stuff. It is a tradition that has been around for years; however it’s only been known as Black Friday for the past two decades. It has now become the most lucrative shopping day of the year.

This is something we’re used to by now; we hear about it every time this time of year rolls around. What we’re not used to is Black Friday hitting our stores. Yes, that’s right; we’ve officially been taken over. It started with Cyber Monday, a similar online tradition to Black Friday where online retailers offer similar types of deals for customers. That one’s gained a little traction over here. Now we’ve got Black Friday. Asda, the supermarket chain owned by American giant Wal-Mart can be particularly noted for putting on Black Friday offers. People have been practically biting Asda’s hands off this year to take advantage of these amazing deals.

On the one hand this is certainly a good thing for our economy. We are only just recovering from the global economic crash that devastated us all in 2008. Consumerism drives the economy; it always has. America has benefitted economically from Black Friday for years; the fact it’s the biggest shopping day of the year means that in this one day alone millions of dollars are injected into the American market every time Black Friday rolls around.

However there is a dark side to it. Every year in America there are always instances of violence attached to Black Friday, without fail. This year alone there were at least two incidents on Black Friday across the pond that involved the use of guns. This year we’ve seen a few incidents of violence here that police have had to come in and sort out. Consumers can get violent when they really want something. Do we really want this spreading over to us?

Whether we want it or not, Black Friday is crossing over to Britain; there’s little we can do to stop it. Progress always brings trouble; however by its very definition it also brings growth and change. Considering the fact our economy is only just beginning to recover, maybe it’s something we need right now?